Wrong-Way Driver Causes Head-On Semi Collision on U.S. 41 in Pensaukee, Wisconsin; Oneida Man Arrested

Modified Date: 
Fri, 09/05/2025 - 11:14am
Accident Date: 
Tuesday, July 8, 2025

Wrong-way driver causes lumber truck crash, steals passerby’s pickup truck

A call from a citizen and a short track from a K9 unit led them to the suspect, who was arrested without incident.

A routine early morning on U.S. 41 in Oconto County turned chaotic when a 50-year-old man from Oneida drove his vehicle northbound in the southbound lanes, leading to a dangerous head-on collision. The incident, which occurred between 2:00 and 2:30 a.m., involved a semi-truck hauling a full load of lumber. According to the Oconto County Sheriff's Office, the collision prompted a massive emergency response from deputies and the Pensaukee Fire Department, shutting down the major highway for hours. The situation escalated when the suspect, after being offered help by a Good Samaritan who stopped at the scene, allegedly stole the bystander’s pickup truck. Following a citizen tip and a search involving a K9 unit, law enforcement located the suspect near the Brookside Shell gas station and arrested him without incident. Fortunately, the driver of the lumber truck was not injured. The suspect is now jailed and faces numerous charges, including first-offense OWI and first-degree recklessly endangering safety. The highway was fully reopened to traffic just before 9 a.m.

Location and Infrastructure

U.S. Highway 41 is a primary and heavily trafficked north-south corridor in northeastern Wisconsin, connecting the Green Bay metro area with communities throughout Oconto and Marinette counties. In the Pensaukee area where the crash occurred, it is a divided, multi-lane highway designed for high-speed travel, which makes wrong-way driving exceptionally hazardous. The highway accommodates a mix of local commuters and significant commercial vehicle traffic, like the lumber hauler involved in this incident. The design of a divided highway is intended to prevent head-on collisions, and this event highlights the severe danger posed when a driver enters opposing lanes. During the extensive closure, all southbound traffic was rerouted onto County Highway SS, a local road not equipped to handle major highway volume, causing significant disruptions for morning commuters and commercial drivers.

Legal Rights and Considerations

In the aftermath of a multi-vehicle incident like this in Wisconsin, several legal and insurance considerations come into play. Wisconsin operates under a tort-based, or "at-fault," system for auto accidents, meaning the party found responsible for causing the crash is liable for the damages. Victims, including the semi-truck driver and the owner of the stolen pickup, may be entitled to seek compensation for property damage, lost income, and other related expenses through the at-fault driver's insurance policy. If the at-fault driver is uninsured or underinsured, a victim's own Uninsured/Underinsured Motorist (UM/UIM) coverage could be a factor. It is crucial to note that Wisconsin law sets a statute of limitations, which generally provides a three-year window for filing a personal injury lawsuit. The potential criminal charges, including Operating While Intoxicated (OWI), can be a significant factor in establishing fault in any related civil claims.

Related Resources

  • Oconto County Sheriff's Office: The primary law enforcement agency that responded to and is investigating the incident.

  • Pensaukee Fire Department: The local fire and rescue service that responded to the scene.

  • Wisconsin Department of Transportation (WisDOT) 511 Travel Information: Provides real-time updates on road closures, traffic conditions, and construction projects.

  • Wisconsin State Statutes: Chapter 346 - Rules of the Road: Outlines the traffic laws that all drivers in Wisconsin must follow.

  • Mothers Against Drunk Driving (MADD) Wisconsin: An organization offering support services for victims of drunk and drugged driving crashes.

Roadway: 
Highway 41